Made in Chelsea star Oliver Proudlock has pledged to take on a 280 mile indoor cycling challenge in aid of Age UK's Emergency Coronavirus Appeal.

Proudlock will document his virtual journey on Instagram live, using an exercise bike in his living room, on May 7, and is calling for people to donate via www.justgiving.com/fundraising/RIDE-4-CARE, to help Age UK reach its fundraising goal of £10m. The charity's Fundraising Director, Laurie Boult, said 'This is such a worrying time for everyone, especially for older people... we hope Oliver’s huge army of fans gets behind his virtual event by donating, or is inspired to take on their own challenge to raise money for Age UK!'.